Hellman's Is a Brand Name Owned by Unilever

question 126

Multiple Choice

Hellman's is a brand name owned by Unilever.It is most often recognized as a brand of mayonnaise.When Unilever introduced Hellman's honey mustard,it was an example of what type of strategy?

• A) repositioning
• B) demarketing
• C) product line extension
• D) cannibalization

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Definitions:

Linguistic Intelligence

One of the multiple intelligences proposed by Howard Gardner, involving sensitivity to spoken and written language and the ability to learn languages.

Mathematical/Logical Intelligence

Refers to one of Howard Gardner's multiple intelligences, characterized by the ability to analyze problems logically, carry out mathematical operations, and investigate issues scientifically.

Emotional Intelligence

The ability to understand, use, and manage one's own emotions in positive ways to relieve stress, communicate effectively, empathize with others, and overcome challenges.

Practical Intelligence

The ability to solve everyday problems by utilizing knowledge gained from experience in order to effectively deal with tasks and challenges.