Name and Briefly Define the Four Categories of Consumer Products

question 113

Essay

Name and briefly define the four categories of consumer products.For each category,list three specific examples of products that would most likely be classified in that category.

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Definitions:

Lengel-Daft Contingency Model

A theoretical framework suggesting that the effectiveness of communication processes and mediums varies according to the uncertainty and complexity of the situation.

Rich Medium

Communication channels with the capacity to convey messages in a more understanding and effective manner through immediate feedback, multiple cues, and personalization.

Grapevine Distortion

The alteration or misinterpretation of messages as they pass through informal communication channels within an organization, often leading to misinformation.

Media Richness Hierarchy

A concept categorizing communication media according to their capacity to effectively convey information, ranging from rich media like face-to-face interactions to lean media like text messages.