Data Previously Collected for Purposes Other Than the One at Hand

question 139

Multiple Choice

Data previously collected for purposes other than the one at hand are an important source of information as the researcher defines the problem.What are these data called?

• A) secondary data
• B) convenience data
• C) primary data
• D) single-source data

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Definitions:

Mass Media

Diverse media technologies that reach a large audience via mass communication, including newspapers, television, radio, and the internet.

Business Influence

The impact that companies or industries have on economic policies, consumer behavior, and the market environment.

Observations

The action or process of closely observing or monitoring something or someone.

Hypotheses

Proposed explanations for a phenomenon, meant to be tested through experimentation or observation.