The TNT Cable Channel Began Using the Slogan,"TNT Knows Drama

question 53

Multiple Choice

The TNT cable channel began using the slogan,"TNT knows drama," in early 2002.It wants to determine how its viewership has changed since it has changed its programming focus.It has decided to use secondary data to determine if its viewers' demographics have changed.What is a potential disadvantage of this research plan?

• A) the difficulty of holding certain variables constant while varying one factor of interest
• B) the high cost of collecting secondary data
• C) the information not fitting the needs of the research problem
• D) interviewer bias during the collection process

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Definitions:

Quantity Supplied

The actual amount of a good or service producers are willing to sell at some specific price.

Supply Curve

A graphical representation that shows the relationship between the price of a good and the quantity of the good that suppliers are willing and able to sell, holding other factors constant.

Price-elastic

Refers to the responsiveness of the demand for a good to a change in its price; highly price-elastic goods see significant changes in demand when prices fluctuate.

Shifts to the Right

A phrase indicating an increase in supply or demand in economic graphs, typically showing improvement or growth.