You Need to Collect Information Quickly Using a Complex Questionnaire

question 146

Multiple Choice

You need to collect information quickly using a complex questionnaire that probes for feelings behind why people purchase your products.You also want each interviewer to conduct the survey in the same manner.Fortunately,you have access to a computerized questioning system.Which of the following is your best option?

• A) focus groups
• B) central-location telephone (CLT)interviews
• C) in-home personal interviews
• D) mall intercept interviews

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Definitions:

Sample Mean

The average of a set of observations from a sample, representing an estimate of the population mean.

Poker Time

A designated or scheduled period during which poker games are played, often referring to regular or tournament play times.

Standard Deviation

A mathematical indicator assessing the extent of spread within a collection of data points.

Sampling Distribution

The probability distribution of a statistic obtained from a large number of samples drawn from a specific population.