In a Study Whose Purpose Is to Determine the Market

question 87

Multiple Choice

In a study whose purpose is to determine the market for a vitamin that is to be chewed like bubble gum,what is the first question to be answered before a sampling plan is selected?

• A) "Must the sample be representative of the population?"
• B) "What is the population or universe of interest?"
• C) "How large should the sample be in terms of its measurement costs?"
• D) "How often should the sample be redesigned?"

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Definitions:

Motivation

Is the set of forces that causes people to behave in certain ways. Individual motivation is also a major determinant of individual performance, but motivation is at the heart of what causes an employee to choose to expend the effort that will support any organizational activity.

Forces

Elements or factors that influence or drive changes within a social, physical, or business environment.

Competitive Advantage

Refers to the unique attributes or qualities an organization has that enable it to outperform its competitors.

Hierarchical Management Scheme

A structured organizational form in which decision-making authority is defined by a top-down approach.