Which of the Following Gathers Its Information from One Group

question 98

Multiple Choice

Which of the following gathers its information from one group of respondents by continuously monitoring the advertising,promotion,price they are exposed to,and what is subsequently purchased to create a huge database of marketing efforts and resultant consumer behaviour?

• A) one-way-mirror observation study
• B) scanner-based research system
• C) CLT interview
• D) television meter investigation

---

Definitions:

Unwarranted Feelings

Emotions that arise without a direct, justified cause or are disproportionate to the situation.

Unconditional Positive Regard

An attitude of total acceptance and support toward another person, regardless of their actions or feelings.

Self-insight

The understanding and awareness an individual has of their own personality traits, behaviors, and feelings.

Psychodynamic Therapy

A type of depth psychology aimed at uncovering the unconscious aspects of a client's mind to reduce psychic tension.