Observers of the Supermarket Industry See No Letup in the Use

question 191

Multiple Choice

Observers of the supermarket industry see no letup in the use of checkout-counter-based target marketing.Sav-More Supermarkets has installed an electronic marketing system in its stores.The system allows the stores to do more direct mail promotions by combining the current Sav-More's cheque-cashing cards with the new Sav-More's Bonus Club frequent-shopper cards.The new system uses barcode scanners and magnetic cards issued to shoppers to track all purchases.As with most customer databases,demographic information is gathered for subsequent offers to frequent-shopper club members,and psychographic information is tracked whenever customers use the magnetic strip cards to make purchases.Generally,marketing to these consumers achieves better results than free-standing insert (FSI) coupons.
-Refer to Sav-More Supermarkets.Al Edisto,Sav-More's frozen food manager,noticed that sales of orange juice have fallen,and he wanted to set up a marketing research project to determine possible reasons for the decline.He first studied the data from the database system discussed above.What are these data?

• A) secondary
• B) representational
• C) single-source
• D) primary

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Definitions:

Blu-Ray DL

Blu-ray DL stands for Dual Layer Blu-ray disc, offering a larger storage capacity compared to single-layer discs, typically up to 50 GB.

8 GB Of Data

A unit of digital information storage equivalent to approximately 8 billion bytes.

Storage

Refers to devices or media that can hold data, such as hard drives, SSDs, memory cards, and cloud storage.

Minimizing Costs

Strategies or methods employed to reduce expenses in operations, manufacturing, or project management without compromising the quality.