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According to Marketing Research by the Specialty Equipment Market Association

question 132

Multiple Choice

According to marketing research by the Specialty Equipment Market Association (SEMA) ,a growing number of people want to buy compact performance cars and customize them.They want to turn Honda Civics,Acura Integras,and Mitsubishi Eclipses into personalized statements of automotive expression.Eighty-four percent of these people are under 30,and 42 percent are Asian-Canadian.More than 80 percent of them are men.SEMA research shows that a high percentage of this population is interested in finding a domestic car that can be customized.At a recent automotive after-market show,Ford showed three Focus-based concepts to demonstrate its seriousness about reaching this market.
-Refer to SEMA.What type of research would have been done if SEMA researchers went to parking lots and counted the number of customized vehicles and noted the different ways they were customized?

Definitions:

Grignard Reagent

A class of organometallic compounds that are used in the formation of carbon-carbon bonds in chemical synthesis.

Keto Alcohol

A compound containing both a ketone (carbonyl group) and an alcohol (hydroxyl group) functional group.

1-Methylcyclohexane-1,4-diol

A compound featuring a cyclohexane ring with a methyl group and two hydroxyl groups positioned at the 1 and 4 positions.

Benzyl Alcohol

A type of alcohol with the formula C6H5CH2OH, characterized by a benzene ring attached to a CH2OH group.