Generally Speaking,the Digital Divide Is Defined as the Gap Between

question 104

Multiple Choice

Generally speaking,the digital divide is defined as the gap between those people who have computers and computer skills and those who do not.For companies considering marketing on the Internet,the digital divide measures the percentage of a segment using the Internet.Forrester Research wanted to see if the digital divide was as wide as some experts thought.According to research conducted by Forrester,in Canada 43 percent of white households ,33 percent of African American households,47 percent of South Asian households,and 69 percent of Chinese households are on the Internet.This information becomes more interesting when Statistics Canada data are used that show that only 2 percent of the total population in Canada is Chinese.
-Refer to Digital Divide.How would the marketing research conducted by Forrester be categorized?

• A) as descriptive
• B) as memorable
• C) as diagnostic
• D) as predictive

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Definitions:

Mail Merge

A feature in word processing applications that allows users to automatically generate multiple copies of a document with personalized elements, such as names and addresses.

Filter

A process or tool used to remove unwanted parts of data or to narrow down a set of data based on certain criteria.

City Field

A designated input space in forms or databases for entering the name of a city.

Find Recipient Function

A feature in communication or mailing software that helps users search for and select specific recipients from a list when sending messages or documents.