What Is the Creation of a Large Computerized File of Customers

question 137

Multiple Choice

What is the creation of a large computerized file of customers' and potential customers' names,profiles,and purchase patterns?

• A) competitive data mining
• B) sampling procedure specification
• C) database marketing
• D) consumer behaviour marketing

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Definitions:

Fire Sale

A sale of goods at extremely discounted prices, typically due to the seller's urgent need to dispose of these items quickly.

Demand Uncertainty

Refers to the unpredictable nature and variability of customer demand for products or services, making it challenging to plan effectively.

Product Availability

Refers to the extent to which goods or services can be bought from a company at any given time.

Cost of Stocking Out

The financial loss and potential customer dissatisfaction resulting from insufficient inventory to meet demand.