You Need to Collect Information Quickly Using a Complex Questionnaire

question 146

Multiple Choice

You need to collect information quickly using a complex questionnaire that probes for feelings behind why people purchase your products.You also want each interviewer to conduct the survey in the same manner.Fortunately,you have access to a computerized questioning system.Which of the following is your best option?

• A) focus groups
• B) central-location telephone (CLT)interviews
• C) in-home personal interviews
• D) mall intercept interviews

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Definitions:

Political Base

The group of voters or supporters that are reliably supportive of a political party or candidate.

Cabinet

A body of high-ranking officials, typically consisting of the top leaders of the executive branch in a government, often headed by the President or Prime Minister, responsible for advising and administering government policies and decisions.

White House Staff

Employees of the Executive Office of the President of the United States, including senior advisors, assistants, and other support roles directly serving the President.

Chief Executive

The highest-ranking executive in a company or government, responsible for making major corporate or policy decisions.