Mail Surveys Can Provide More Thoughtful Replies Than Other Research

question 193

Multiple Choice

Mail surveys can provide more thoughtful replies than other research methods can,but they often produce low response rates.Why is this an important consideration?

• A) It would be less expensive to use telephone surveys and get a higher response rate.
• B) Certain members of the population are more likely to respond to mail surveys than others.
• C) The respondents may elaborate too much on their responses.
• D) Thoughtful replies are harder to quantify and are,therefore,of less value.

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