What Is a Form of Personal Interviewing That Uses a Group

question 49

Multiple Choice

What is a form of personal interviewing that uses a group of seven to ten people who have been recruited because of certain desired consumer characteristics?

• A) a primary data group
• B) a focus group
• C) a CLT interview
• D) a passive people meter

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Definitions:

Design Disruption

Innovative changes in design that significantly alter the market or industry standards.

Backlash

A strong and adverse reaction by a large number of people, often against a social or political development, which can affect public perceptions of a brand.

Loyal Users

This term describes consumers who repeatedly choose and prefer a particular brand or product over competitors, often due to satisfaction, trust, or perceived value.

Repositioning

The strategy of altering the market position of a product or brand to target new demographics or change consumer perceptions.