Which of the Following Statements Explains the Success of Internet

question 21

Multiple Choice

Which of the following statements explains the success of Internet marketing research?

• A) It decreases the ability to respond quickly to customer needs and market shifts.
• B) It allows for faster and better decision making through more rapid access to business intelligence.
• C) Its use makes it much harder to conduct follow-up studies.
• D) It increases labour- and time-intensive research activities and associated costs.

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Definitions:

Discretion

The freedom or authority to make decisions and judgements, often within a set of rules or guidelines, typically concerning policies or the application of resources.

Fed

Refers to the Federal Reserve, the central banking system of the United States, responsible for monetary policy.

Monetary Policy

Actions by a central bank to influence the economy by adjusting interest rates and the amount of money in circulation.

Time Inconsistency Problem

A situation where a decision-maker's preferences change over time, leading to a conflict between past and present desires.