DCS Corporation Is a Company That Makes Barbecue Grills

question 187

Multiple Choice

DCS Corporation is a company that makes barbecue grills.It has expanded into high-priced,multipurpose grills for people who want to be able to cook all their food outside.Facing little competition,DCS designed an excellent line of specialty grills,had good distribution,used effective promotion with this market,and within four years had a respectable market share.Yet financial losses every year have caused DCS to decide to drop this line.The reason could be that this market segment,relative to the resources devoted to it,lacked which of the following?

• A) causality
• B) substantiality
• C) identifiability and measurability
• D) accessibility

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Definitions:

Two-factor Theory

A psychological theory suggesting emotions are based on physiological arousal and cognitive labels.

Cognitive Interpretation

The mental process of assigning meaning to sensory information and experiences, influencing individuals' perceptions and understanding of the world.

Physiological Response

The body's automatic reaction to external stimuli, affecting functions like heart rate, breathing, and muscle tension.

Achievement Motivation

The internal drive or desire to pursue and meet goals, often characterized by ambition, perseverance, and the satisfaction derived from achieving these goals.