Listerine Essential Care Toothpaste Is Designed to Reduce Plaque and to Prevent

question 76

Multiple Choice

Listerine Essential Care toothpaste is designed to reduce plaque and to prevent gingivitis.Its ads state,"After age 35,3 out of 4 adults have some form of gum disease." The toothpaste is targeted to the market segment over the age of 35.This age variable that has been used to distinguish the market for this toothpaste is an example of which of the following?

• A) Differentiation guide
• B) segmentation base
• C) perceived variable
• D) accessibility quotient

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Definitions:

Stock Market Equilibrium

A situation where the supply of stocks for sale is equal to the demand, and hence the market price is stable.

Required Rates of Return

The minimum annual percentage earned by an investment that will persuade the individual or company to invest.

Security Market Line

A graphical representation that shows the expected return of assets as a function of their systemic risk, represented by beta.

Risk-Free Rate

The return on investment with no risk of financial loss.