In 2004,TD

question 130

Multiple Choice

In 2004,T.D.Waterhouse tied one of its promotional campaigns to the Chinese New Year.The slogan used for the campaign was "Plan Now for Success during the Upcoming Year of the Monkey." Postcards were mailed to Asian-Canadians all over Canada.What was the segmentation base used for this strategy?

• A) psychographic
• B) Demographic
• C) Geographic
• D) Geodemographic

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Definitions:

Control Chart

Control Chart is a statistical tool used in quality control to monitor, control, and improve the process performance by tracking data variability and highlighting anomalies.

Center Line

The middle line in a control chart representing the average or median of the data being monitored.

Control Charts

A statistical tool used in quality control processes to monitor, control, and improve process performance over time.

Statistical Process Control

Statistical Process Control is a method of monitoring and controlling a process through statistical analysis to ensure it operates at its full potential.