Women Have Been Treated as Second-Class Citizens by the Sporting

question 33

Multiple Choice

Women have been treated as second-class citizens by the sporting goods industry,but in 2002,sporting goods manufacturers and retailers began aggressively pursuing this market.Nike opened two women-only boutiques called Nike Goddess to test how receptive women are to its new merchandising concepts.Which type of demographic segmentation is Nike using?

• A) usage rate
• B) gender
• C) Benefit
• D) Lifestyle

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Definitions:

Liability

A legal obligation or responsibility for the consequences of one's actions, potentially resulting in payment or other remedies in a legal context.

Capital

Financial assets or resources that individuals or organizations use to fund their operations and invest in their growth.

Competitors' Organization

A structured group or business that competes in the same industry or market as another business.

Shareholders Approval

A formal consent given by shareholders, typically through voting, for certain actions or decisions proposed by a company's management.