Tower Fasteners Developed a Commanding Position in the Fastener Industry

question 113

Multiple Choice

Tower Fasteners developed a commanding position in the fastener industry by carrying in stock over 150,000 different types of fasteners.Tower's primary market is defined as companies with a need for specialized fasteners.All of the following are characteristics of the buying organization that Tower can use for segmentation EXCEPT which one?

• A) company size
• B) psychographic variables
• C) geographic location
• D) the method the company uses to make purchases

---

Definitions:

Soil Particles

Small solid fragments in soil that vary in size, composition, and structure, contributing to soil texture and fertility.

Increasing Diameter

The process of becoming wider or thicker in dimension across a circular or cylindrical object or space.

Mutualistic Relationship

An interaction between two different species where both individuals derive a benefit from the relationship.

Mychorrhizae

Symbiotic associations between the roots of plants and fungi, enhancing nutrient and water absorption for the plant and providing carbohydrates for the fungus.