Sure Fit Inc

question 140

Multiple Choice

Sure Fit Inc.has begun a rebranding strategy to let customers know that it no longer only produces slipcovers,but also carries a line of rugs,windows treatments,and bedding.In this scenario,what are women with average annual household incomes of $60,000 or more?

• A) its target market
• B) its aggregated market
• C) its market Differentiation
• D) its market audience

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Definitions:

Lobbying Reforms

Changes or legislations aimed at regulating activities conducted to influence legislators and officials in government.

1995 and 1996 Legislation

Laws enacted in the years 1995 and 1996, which could encompass a wide range of domestic and foreign policy measures.

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An organized effort by a large group of people to achieve a particular goal, typically a political or social one, outside of traditional institutions.