Which Strategy Entails Selecting One Segment of a Market to Target,and

question 78

Multiple Choice

Which strategy entails selecting one segment of a market to target,and focuses on understanding the needs,motives,and satisfactions of the members of that segment,as well as on developing a highly specialized marketing mix?

• A) universal product
• B) concentrated targeting
• C) market development
• D) product development

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Definitions:

Terabyte

A unit of digital data storage equaling approximately one trillion bytes or 1,024 gigabytes, used to quantify the storage capacity of large systems.

Gigabyte

A unit of digital information storage or memory capacity equal to approximately one billion bytes (or 1,000 megabytes).

Megabyte

A unit of digital information storage or transmission comprised of approximately one million bytes (1,000 kilobytes or 1,024 kilobytes in binary).

Petabyte

A unit of information or computer storage equal to one quadrillion bytes or 1,024 terabytes, commonly used to measure data capacity on a large scale.