When Procter & Gamble (P&G)introduced Liquid Tide to a New

question 177

Multiple Choice

When Procter & Gamble (P&G) introduced Liquid Tide to a new segment,consumers in the traditional powdered detergent segment switched to the liquid product.Rather than real sales growth,P&G simply experienced the shifting of existing customers to a new product.This exemplifies a drawback of multisegment targeting strategy.What is it?

• A) undifferentiation
• B) demarketing
• C) market repositioning
• D) cannibalization

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Definitions:

Cultural Heritage

The legacy of physical artifacts and intangible attributes of a group or society inherited from past generations, preserved for future generations.

Ethnic Group Affiliation

A person's connection by birth or culture to a group of people who share common ancestry, language, customs, and traditions.

Greektown

A neighborhood or area within a city known for its significant Greek population, culture, and businesses.

Disinhibitory Effect

Displaying a previously suppressed behavior because a model does so without receiving punishment.