What Is the Basic Goal of One-To-One Marketing

question 109

Multiple Choice

What is the basic goal of one-to-one marketing?

• A) to reduce costs through customer retention and increase revenue through customer loyalty
• B) to eliminate the use of mass media for promotion and locate a direct communications channel
• C) to increase the market for the product category to new and current customers
• D) to reduce the number of company employees and increase overall sales

Recognize the role of ATP in active transport processes.

Identify processes involved in vesicular transport (e.g., exocytosis, endocytosis, phagocytosis, and pinocytosis).

Distinguish between the processes that require and do not require cellular energy.

Explain the concept of concentration gradients and their significance in membrane transport.

---

Definitions:

Bureaucracy

A system of administration characterized by strict policies, procedures, and hierarchy, typically within governments or large organizations.

Salaried Staff

Employees who are paid a fixed amount by their employers, regardless of the hours worked, typically on an annual basis.

Written Goals

Specifically defined objectives that are documented in writing, serving as a guide to help individuals or organizations focus their efforts and measure progress.

Bureaucratic Structure

An organizational system characterized by a fixed hierarchy, specialization of labor, adherence to fixed rules, and a relationship of authority based on impersonal positions.