Mattel Is Trying Several Different Strategies to Sustain Brand Growth

question 7

Multiple Choice

Mattel is trying several Different strategies to sustain brand growth in slow markets.It has developed a line of high-fashion clothes to be sold under the Barbie label as well as a perfume for preteen girls.In another move,it announced that Barbie would "spend some time apart" from Ken,her long-term male doll companion.In addition,Mattel has developed a line of women's clothing under the Barbie label.Sales of Barbie were flat in 2003 and falling in 2004.What is Mattel doing to the Barbie brand in order to grow?

• A) repositioning
• B) reverse engineering
• C) demarketing
• D) mass marketing

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Definitions:

Car Loan

A financial agreement in which a borrower receives money to purchase a car and agrees to repay the lender over time, typically with interest.

Total Interest

The sum of all interest payments made over the life of a loan or investment.

Compounded Quarterly

The process of calculating interest on both the initial principal and the accumulated interest from previous periods on a quarterly basis.

Amortization Period

The total length of time over which equal regular payments will repay a loan.