Ayres Corp

question 70

Multiple Choice

Ayres Corp.makes airplanes.It sells about 50 planes a year to be used as crop dusters.It sells another 75 a year to delivery companies.In addition,it manufactures another dozen or so that are used for fire fighting and about six a year that are sold for military transport purposes.
-Refer to Airplanes.What type of variable does Ayres Corp.use?

• A) company characteristics
• B) usage rate
• C) demographic
• D) benefit

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Definitions:

Downloadable Software Programs

Digital applications that can be obtained via the internet and installed on personal computers, smartphones, or other devices.

Smartphone

A mobile phone that offers advanced computing abilities and connectivity, including internet access and the capability to run various applications.

Digital Metrics

Quantifiable measures used to assess and track the performance of digital marketing activities.

Click-Through Rates

A metric that measures the percentage of clicks advertisers receive on their ads per number of impressions, indicating the effectiveness of online advertising campaigns.