ProtecTV Is a Product That Selectively Mutes Words and Phrases

question 133

Multiple Choice

ProtecTV is a product that selectively mutes words and phrases that some people find objectionable.It can be connected to a television,VCR,DVD player,or satellite TV system.The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to Censoring Programs.ProtecTV is the only product of its kind that has an expandable dictionary.What type of strategy does ProtecTV use?

• A) undifferentiated targeting
• B) repositioning
• C) product Differentiation
• D) market integration

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Definitions:

Administrative Tribunal

A quasi-judicial body established to handle disputes regarding administrative decisions made by governmental agencies.

Radio Station

A service that broadcasts audio content over the airwaves for public consumption, often music, news, or talk programs.

Law Merchant

The customs or rules established by merchants to resolve disputes that arose between them, and that were later applied by Common Law judges in cases that came before their courts.

Commercial Matters

Issues or affairs related to commerce, trade, and business activities.