You Have Decided Your Business Should Adopt a One-To-One Marketing

question 179

Essay

You have decided your business should adopt a one-to-one marketing approach.You have invested in computer software that captures customer data such as name,address,age,education,and lifestyle characteristics.Now you find many customers are reluctant to provide you with such information.What are the general consumer concerns regarding this issue and how could you address these concerns?

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Definitions:

Cerebral Cortex

The outer layer of the cerebrum in the brain, playing a key role in memory, attention, perception, cognition, awareness, thought, language, and consciousness.

Myelination

Myelination is the process of forming a myelin sheath around the neurons in the brain and spinal cord, which helps in the rapid and efficient transmission of electrical impulses along nerve cells.

Sustained Attention

The ability to maintain focus on a specific task or activity over a prolonged period of time without becoming distracted.

Cerebral Cortex

The outer layer of the brain's cerebrum, involved in complex brain functions like thinking, decision-making, and language.