According to One Criteria,a Selected Segment Must Be Large Enough

question 161

Multiple Choice

According to one criteria,a selected segment must be large enough to warrant developing and maintaining a special marketing mix.Serving the specific needs of this segment must be commercially viable,even if the number of potential customers is small.Which criteria is being referenced?

• A) accountability
• B) substantiality
• C) accessibility
• D) responsiveness

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Definitions:

Cost of Goods Sold

The costs directly related to the manufacturing of products sold by a business, which encompass both materials and labor expenses.

Cost of Goods Manufactured

The total cost of producing goods during a specific period, including labor, material, and overhead expenses.

Managerial Functions

Essential roles and activities performed by managers to ensure the effective and efficient operation of an organization, such as planning, organizing, leading, and controlling.

Manufacturing Cost Components

The various expenses involved in producing a product, typically including direct materials, direct labor, and manufacturing overhead.