If a Market Segment Is Especially Motivated by Coupons in Newspapers,which

question 101

Multiple Choice

If a market segment is especially motivated by coupons in newspapers,which segmentation success criterion is most influential in the success of this program?

• A) functionality
• B) accessibility
• C) responsiveness
• D) identifiability and measurability

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Definitions:

Affective Commitment

The emotional attachment an employee feels towards their organization, influencing their willingness to remain a part of it.

Continuance Commitment

A form of commitment that is based on the costs that an individual associates with leaving an organization.

Affective Commitment

The emotional attachment, identification, and involvement that an employee has with their organization.

Normative Commitment

The level of an individual's psychological attachment to an organization because of a sense of obligation.