What Is a Segmentation Approach That Groups Consumers Based on Their

question 65

Multiple Choice

What is a segmentation approach that groups consumers based on their values,attitudes,and beliefs?

• A) Behavioural
• B) usage occasion
• C) Psychographic
• D) Geodemographic

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Definitions:

Conflict Between People

A situation where individuals or groups have opposing ideas, interests, or goals leading to disagreement or dispute.

Appeal Procedures

The systematic process through which a decision or judgment can be challenged or reviewed by a higher authority.

Tolerance For Conflict

The capacity to manage and endure disagreements or disputes without adverse effects.

Broker Or Facilitator Role

A position taken by a professional or an organization to mediate between parties, link clients with services, or ensure that processes run smoothly.