Tower Fasteners Developed a Commanding Position in the Fastener Industry

question 113

Multiple Choice

Tower Fasteners developed a commanding position in the fastener industry by carrying in stock over 150,000 different types of fasteners.Tower's primary market is defined as companies with a need for specialized fasteners.All of the following are characteristics of the buying organization that Tower can use for segmentation EXCEPT which one?

• A) company size
• B) psychographic variables
• C) geographic location
• D) the method the company uses to make purchases

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Definitions:

Disruptions

Disturbances or problems that interrupt an event, activity, or process, often leading to the requirement for adjustment or a response.

Illegal Behavior

Actions or activities that are forbidden by law and subject to criminal or civil penalties.

Reactive Problem Solving

A method of addressing issues as they occur, rather than anticipating and planning for potential problems.

Purchasing Generators

Refers to the process of acquiring generators, which are machines that convert mechanical energy into electrical energy, for use in various applications.