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Which strategy entails selecting one segment of a market to target,and focuses on understanding the needs,motives,and satisfactions of the members of that segment,as well as on developing a highly specialized marketing mix?
Lost Sales
Revenue that a company could have earned but didn't because of not having enough stock, closing an order, or other reasons.
Merchandise Inventory
Refers to the goods a company holds for the purpose of selling them to customers. It is considered a current asset on the balance sheet.
Budgeted Cost
This refers to the predicted costs of goods, services, projects, or operations that are planned for a future period.
Merchandise Purchases Budget
An estimate detailing the amount of goods a company plans to purchase over a certain period to meet its sales and inventory needs.
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