When Tim Was Calling on a Potential Customer,he Found That

question 155

Multiple Choice

When Tim was calling on a potential customer,he found that the school principal he wanted to see was too busy to meet with him.The principal's secretary offered to look through Tim's product brochures and pass them on to the principal if Tim's product was potentially useful.Which role in the buying centre does the secretary have?

• A) user
• B) purchaser
• C) gatekeeper
• D) buyer

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Definitions:

Synergy

The increased effectiveness that results when individuals, groups, or systems work together compared to when they operate separately.

Design a New Product

The process of creating a novel item or service that fulfills a specific consumer need or addresses a particular market niche.

Norming Stage

A stage in team development where members resolve conflicts, establish norms, and foster unity.

Cohesiveness

The degree to which members of a group or team are attracted to each other and motivated to stay in the group.