Which of the Following Is Most Likely to Be an Example

question 164

Multiple Choice

Which of the following is most likely to be an example of limited decision making?

• A) a new lawnmower purchase
• B) a new set of wheels and tires for your old truck
• C) a replacement shampoo for your favourite brand that has been discontinued
• D) your first Valentine's gift for your new girlfriend/boyfriend

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Definitions:

Brand Insistence

Brand Insistence is the degree to which a consumer strongly prefers a specific brand over all other brands, regardless of price or convenience.

Brand Recognition

The extent to which a consumer can correctly identify a particular product or service just by viewing the product's logo, packaging, or advertising.

Brand Awareness

The degree to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Individual Branding

A marketing strategy whereby different products are given different brand names, allowing each to be positioned and marketed distinctively.