With Its Launch of EasyPAY,its Fast-Pay Option,Shell Canada Tackled the Prevailing

question 113

Multiple Choice

With its launch of easyPAY,its fast-pay option,Shell Canada tackled the prevailing sentiment that "all fuel brands are the same" with a time-saving service for its customers.What was Shell Canada trying to do?

• A) strengthen existing positive beliefs about product attributes
• B) create new beliefs about the product attributes
• C) create new beliefs toward changed product attributes
• D) appeal to existing beliefs about product attributes

---

Definitions:

Private Saving

Private saving is the portion of households' and businesses' income that is not spent on consumption or taxes, typically saved for future investment or consumption.

Closed Economy

An economy that does not interact with other economies in the world

Government Deficit

Occurs when a government spends more money than it receives in revenue over a specific period, leading to borrowing or currency issuance.

Closed Economy

An economic system that doesn't engage in international trade, relying solely on its own resources and internal market for growth and development.