After a Need or Want Is Recognized,a Consumer May Be

question 162

Multiple Choice

After a need or want is recognized,a consumer may be motivated to clarify the options available and generate an evoked set of brands.Which step is this in the consumer decision-making process?

• A) product identification
• B) evaluation of alternatives
• C) information search
• D) consideration stage

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Definitions:

Cultural Norms

Shared expectations and rules that guide the behavior of people within social groups.

Peer Status

The level of prestige or social value assigned to an individual by their peers, often influencing social interactions and relationships.

Dressing Like Adults

Dressing like adults refers to the behavior of children or younger individuals attempting to imitate adult fashion and clothing styles, often as a part of their developmental process of exploring identity and social roles.

Common Value

A shared belief or principle among a group of people that guides behavior and decision-making.