On Any Given Day,a Person May Be Subjected to Over

question 18

Multiple Choice

On any given day,a person may be subjected to over 2,500 advertising messages but may be aware of only 10 to 20 of them.What is this called?

• A) sporadic reinforcement
• B) selective learning
• C) selective exposure
• D) selective distortion

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Definitions:

W. Edwards Deming

An American engineer, statistician, professor, author, lecturer, and management consultant known for his work in quality management.

Operations Management

The administration of business practices aimed at ensuring maximum efficiency within a company, focusing on managing processes, materials, and people effectively.

Service Attribute

A feature or characteristic that adds value to a service, influencing customer satisfaction and preferences.

Intangible Product

A product that cannot be touched or physically measured, such as digital goods, services, or intellectual property.