Many Consumers Consider Post Grape-Nuts Cereal as a Product Their

question 177

Multiple Choice

Many consumers consider Post Grape-Nuts cereal as a product their grandfathers ate.This makes it unacceptable to a large part of the consumer market.Without changing the product,Post ran a series of Grape-Nuts ads that described the sweet,nutty taste of the cereal and encouraged people to try it as a topping on yogurt for something good to eat.What is Post trying to do?

• A) appeal to existing beliefs about product attributes
• B) create new beliefs toward changed product attributes
• C) add new beliefs about product attributes
• D) strengthen existing positive beliefs about product attributes

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Definitions:

Transmission Electron Microscope

A microscopy technique in which a beam of electrons is transmitted through a specimen to form an image.

Electromagnets

A type of magnet in which the magnetic field is produced by an electric current.

Reproduction

The biological process through which organisms produce offspring, either sexually or asexually.

Metabolism

The complex of life-sustaining chemical reactions in organisms that allow for the growth, reproduction, and maintenance of their structures as well as response to their environments.