With Its Launch of EasyPAY,its Fast-Pay Option,Shell Canada Tackled the Prevailing

question 113

Multiple Choice

With its launch of easyPAY,its fast-pay option,Shell Canada tackled the prevailing sentiment that "all fuel brands are the same" with a time-saving service for its customers.What was Shell Canada trying to do?

• A) strengthen existing positive beliefs about product attributes
• B) create new beliefs about the product attributes
• C) create new beliefs toward changed product attributes
• D) appeal to existing beliefs about product attributes

---

Definitions:

Reimburse Providers

The process of repaying healthcare providers for services rendered to patients.

States

In a geographic context, states are defined political territories with sovereign governance and clear boundaries, recognized as such by other states and international bodies.

Qualification

A condition or prerequisite needed for someone or something to be deemed suitable for a particular task or recognition.

World Health Organization

An international organization dedicated to public health and safety, providing leadership on global health matters.