It Is Almost 35 Degrees Outside,and Ed Is on His

question 31

Multiple Choice

It is almost 35 degrees outside,and Ed is on his way to the supermarket to buy groceries.His air conditioner is broken,so he is hot and thirsty.Ed notices a billboard featuring an ice-cold Coca-Cola.Ed remembers that he is out of Coke.Once in the store,Ed heads straight for the soft-drink aisle and picks up a six-pack of Coke.
-Refer to Coca-Cola.Ed's Coke purchase best represents which type of consumer buying decision?

• A) situation convenience
• B) routine response behaviour
• C) motivational response
• D) extensive decision making

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Definitions:

Behavior Tendencies

Predominant patterns or inclinations in an individual's actions or reactions under specific circumstances.

Task-oriented Management

A management style focused on completing tasks and achieving specific goals within a set timeframe, often involving structured planning and execution procedures.

Relationship-oriented Management

A leadership approach focusing on the nurturing and development of interpersonal relationships within an organization.

Japan

An island country located in East Asia, known for its rich cultural heritage, advanced technology, and populous cities.