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What Is the Most Difficult External Variable for Marketing Managers

question 145

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What is the most difficult external variable for marketing managers to forecast,influence,or integrate into marketing plans?


Definitions:

Bank Reconciliation

The process of verifying the balance of a company's bank accounts with their financial records, identifying any discrepancies that may exist.

Purpose

Purpose refers to the reason for which something is done or created or for which something exists.

General Journal Entry

A record in accounting that notes the debit and credit transactions affecting financial statements.

Cash Register

A machine used in retail for calculating and recording sales transactions and storing money.

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