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The External Environment Is a Strong Influence on a Target

question 102

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The external environment is a strong influence on a target market.For the marketing manager,what can it be a source of?

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Definitions:

Agency Rules

Regulations established by government agencies which have the force of law and are created to implement the will of Congress or state legislatures.

Congress

The national legislative body of the United States of America, consisting of two chambers: the Senate and the House of Representatives.

De Novo

A Latin term meaning "from the beginning," used in law to indicate a trial or hearing is to be conducted anew.

ALJ

An Administrative Law Judge, who presides over hearings and disputes involving federal regulatory agencies, providing quasi-judicial decisions.

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