Which of the Following Statements BEST Describes the Typical Target

question 99

Multiple Choice

Which of the following statements BEST describes the typical target market?

• A) A target market will remain stable over time,with the same group of consumers.
• B) Target markets change over time as consumers drop in or out of the market,and as tastes change.
• C) Target markets are not strongly affected by changes in the external environment.
• D) Target markets cannot be specifically defined according to age,income,or location because these factors are continually changing.

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Definitions:

Social Loafing

The occurrence where people put in less effort towards reaching an objective when they are part of a group compared to when they are working by themselves.

Poorer Quality

Describes a level of quality that is below average or expectation.

Individual Project

A task or research activity conducted by a single person, often to explore a specific topic or solve a problem independently.

Groupthink

The impaired group decision making that occurs when making the right decision is less important than maintaining group harmony.