Coolsavings

question 22

Multiple Choice

Coolsavings.com is one of the largest on-line distributors of in-store coupons,sales announcements,and mail-in rebates offered by national retailers and Internet commerce sites.Its marketing department keeps track of current external environmental changes.Although some information is relatively easy to collect,analyzing and forecasting one type of trend is extremely difficult,and it is the most important factor for a company to understand.What is the trend?

• A) social
• B) technological
• C) economic
• D) demographic

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Definitions:

Marginal Utility

The extra pleasure or benefit gained by a consumer from consuming an additional unit of a good or service.

Utility Schedule

A table or graph that shows the satisfaction or utility a consumer derives from consuming different quantities of a good or service.

Total Utility

The overall satisfaction or enjoyment a person gets from consuming a certain quantity of goods or services.

Marginal Utility

The boost in contentment or usefulness someone achieves from consuming an additional item of a good or service.