You Are a Marketing Consultant to a Firm That Would

question 10

Multiple Choice

You are a marketing consultant to a firm that would like to target members of Generation X.What do you advise?

• A) Clearly state to the audience that Generation X is the intended target of all marketing communications.
• B) Emphasize freedom from work and commitment.
• C) Develop a personal service that will appeal to these time-poor consumers.
• D) Avoid topics dealing with materialistic possessions.

---

Definitions:

Fibromyalgia

A long-term syndrome characterized by widespread musculoskeletal pain, fatigue, and tender points on the body.

HIV Disease

A disease caused by the human immunodeficiency virus, which attacks the immune system, leading to life-threatening infections and diseases.

ADHD

Attention Deficit Hyperactivity Disorder, a chronic condition marked by persistent inattention, hyperactivity, and sometimes impulsivity.

Drug Companies

Businesses involved in the discovery, development, manufacturing, and marketing of medications.