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Consumers Today Do Not Necessarily Fit into Traditional Stereotypes,but May

question 66

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Consumers today do not necessarily fit into traditional stereotypes,but may instead choose products and services that meet a variety of needs.Such diverse purchasing habits reflect component lifestyles.


Definitions:

Data

Information gathered through observation, research, or analysis that can be used for making conclusions or decisions.

Behavioral Confirmation

The self-fulfilling prophecy tendency for a person to become the kind of person others expect him or her to be; also called the expectancy effect.

Expectancy Effect

The tendency for someone to become the kind of person others expect him or her to be; also known as a self-fulfilling prophecy and behavioral confirmation.

Expectancy Effect

The phenomenon where people's expectations or beliefs influence their own or others' behavior, often leading to those expectations being fulfilled.

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