Miracle Sealant Company Is a Business That Makes and Sells

question 60

Essay

Miracle Sealant Company is a business that makes and sells environmentally-safe products to preserve the beauty of tile and stone used on floors,in bathrooms,and for kitchen countertops.Assume Miracle Sealant is operating in an economic recession.What three marketing strategies can it use to survive this decline in economic activity? Give examples of specific actions the company can take for each of the strategies.

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Definitions:

Assessment Report

A document that summarizes the findings, interpretations, and recommendations following a psychological evaluation.

Purpose

An individual's sense of determination or intention, guiding actions and giving meaning to personal or professional life.

Dichotomous

Pertaining to or involving a division or contrast between two completely opposite groups or things.

Cultural Bias

The tendency of a culture to interpret and judge phenomena by standards inherent to its own culture.