Masco Is a Company That Is Well Recognized in the Construction

question 135

Multiple Choice

Masco is a company that is well recognized in the construction industry.It produces cabinetry,furniture,lighting,and plumbing fixtures for the upper-end homeowner and builder.One of the divisions of Masco is the Delta Faucet Company,which is the leader in the faucet industry.Since its founding in 1955,Delta has developed a legacy based on well-crafted,high-quality products.Since the 1970s,the company has focused its energies on building loyalty with the builder marketplace.Research in 2002 showed that while builders respect the Delta faucet for its quality,durability,and dependability,household consumers were not enamored with Delta products.Due to the number of new magazines and television programs devoted to home style,homeowners wanted faucets that were chic and stylish.This was not the image of the Delta faucet.To change its image,Delta began a marketing program in which it committed itself to developing new products to appeal to homeowners.It adopted a new slogan,"Beautifully Engineered."
-Refer to Delta Faucet.The reputation Delta faucet has for its quality,durability,and dependability among builders is an example of which of the following?

• A) a competitive advantage
• B) a tactical threat
• C) an experience curve
• D) a market differentiator

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Definitions:

Ordinary Holder

An entity or individual that possesses a negotiable instrument but does not necessarily have the rights of a holder in due course.

Rights

Entitlements or privileges granted to individuals, which are protected by law or social convention.

Assets

Economic resources or valuable items that are owned by an individual or business and are expected to provide future benefits.

Negotiation

The process by which two or more parties communicate back and forth for the purpose of reaching a joint agreement about differing needs or ideas.