What Is a Marketing Audit

question 98

Multiple Choice

What is a marketing audit?

• A) an evaluation of pricing strategies across all the relevant competitors in an industry
• B) a financial examination of the firm's marketing performance
• C) a thorough,systematic,periodic evaluation of the goals,strategies,organization,and performance of the marketing organization
• D) an evaluation of the effectiveness of advertising

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Definitions:

Accounts Receivable

Funds due to a company from its clients for products or services that have already been provided but remain unpaid.

Net Sales

The total revenue a company generates from its sales activities after subtracting returns, allowances, and discounts.

Ending Accounts Receivable

The amount owed to a company by its customers for goods or services delivered but not yet paid for at the end of an accounting period.

Net Sales

Net sales represent the total revenue from sales transactions after deducting returns, allowances for damaged or missing goods, and discounts.